About Me

I’ve had a varied career ranging from working in theatre and teaching, held senior leadership positions in marketing, strategy and community engagement; agile coaching & consultancy, and now, a leadership and transformation coach.

And whilst, as the saying goes “you can’t join the dots up looking forward”, I find that, looking back, my experiences make complete sense, where now I know that everything I do is about liberating greatness in others.

In a world that’s running at a million miles per hour, I can help slow things down and give you the time and space to think things through – to find your solutions to your challenges. Through forging a truly creative and optimistic partnership, you can become the purpose-driven, outcome-focused, brave and creative person you know you are.

Work with me to reconnect with your brave, creative self, and liberate greatness from those you work with.

What people are saying

It’s all very well for me to let you know what I’m like to work with, but what about those who have actually experienced coaching with me? What would they say? I’m glad you asked…

Creating some space with Sam really helped me galvanise my thought process and made me consider what was important to me and what I really wanted. It was somewhat painful but it was energising and kick -started me taking some action.
Vikki, Director of Change, Finance

I find Sam an inspiring and creative thinker. He is a great coach, really listening to what you want to achieve and then enabling you to do this. It was great working with him and he has helped me enormously in my career.
Fay, Head of Membership, Retail

The main thing that I have found really helpful is the psychologically safe space that Sam creates. I’ve felt both challenged but safe to explore my internal restrictions, and come to realise that the answers are already there inside me.
Wayne, Technology Leader

There is no doubt in my mind about how devoted Sam is in helping me achieve my goals. I trust him implicitly, he creates a safe environment for me to be brave and try new things out that I otherwise wouldn’t do..
Caroline, Employee of the Year

My coaching mantras

Optimism:

I choose optimism over cynicism: I believe in the inevitability of betterness

Attention:

I give attention freely. I don’t ‘pay’ it, it’s not a trade.

Work with Compassion:

Self-compassion is not about letting yourself off the hook, it’s acting in your best interests in the moment.

Listen to hear, not to respond:

I always consider: ‘how do I know for certain that what I am about to ask is more valuable than what you are about to think?’

Dare to Subvert:

I’m excited by exploring permission to be brave, be creative, and wonder ‘what if…?’

People don’t need fixing:

They need time to tell their story without judgement, with whatever words are right for them, feel whatever they’ve got to feel, think whatever they need to think, and then move onward; forward.

Love these mantras and want to chat more?