Category: Audience
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Does your canopy of work make sense?
Another trip to Westonbirt Arboretum, another incredibly valuable lesson in the development of the Outcomes Tree. I was so enthused, I took a picture. Check out this beautiful Acer tree: Look at the gorgeous canopy, the perfection of the Japanese Maple leaves – extraordinarily satisfying, yes? Such perfection in nature! Look down the branches –…
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How to Rock a Pitch
I recall the first time I noticed how much people love over-acting. I’ve always loved theatre. I’ve been fortunate enough to act, direct, design, light, write and watch many theatrical performance. I remember this one time I was watching a theatre production of a Shakespeare play and one of the characters comes in to find…
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A Presentation Blast from the Past
My #Ownership and #Engagement #presentation at the International Values & Principles #Conference in #Manchester 2012 http://t.co/5AnePAlw6e — Sam Grayston (@CoopSamG) May 12, 2014
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Do you dare choose your audience?
I heard a very interesting point yesterday about marketing and the distribution curve thing, which got me thinking about daring to choose a target audience. The point being that in traditional terms, marketers try to target the ‘mass audience’ – i.e. that there is a large group of people who would want or need what…