Personal Transformation.

Does any of this sound like you?

  • You’ve got a bravery that you’ve put aside or is hidden just under the surface
  • You’re open to creative thinking
  • You work in senior leadership position or have high potential
  • You’re working through career development or career change and need to find your calling! (SEE MORE ON THIS HERE!).
  • You feel overwhelmed, tired, emotionally drained
  • You want to work through vision, purpose and strategies
  • You need to talk without judgement
  • You seek behavioural and mindset change
  • You want to work with greater agility

If you’ve answered ‘yes’ to any of these questions, then 1:1 personal transformation coaching is for you.

You’ve already achieved so much, but recently it feels like the world is running a million miles per hour and there’s no space to think things through. Your personal growth has stalled, or your organisation isn’t making the value that it needs to. Everyone’s busy, but nothing ever seems to shift.

If you want to be successful, then you need to make coaching a first choice, not a last resort.


Sam Grayston coaches individuals and businesses through personal and professional transformation with clarity, calm and consideration.

He has led a varied career ranging from working in theatre and teaching, held senior leadership positions in marketing, strategy and community engagement, agile coaching & consultancy, and now works as a leadership and transformation coach. From all his experiences, Sam describes his life purpose as liberating greatness in others. 

In a world that’s running at a million miles per hour, Sam helps clients get the time and space to think things through – to find their solutions to their challenges. 

Through forging a truly creative and optimistic partnership, people and organisations find the purpose-driven, outcome-focused, brave and creative outcomes they know they can achieve. 

Here are his coaching mantras for how Sam likes to work

  1. Optimism: Sam chooses optimism over cynicism: he believes in the inevitability of betterness 
  2. Attention: Sam gives attention freely. He doesn’t ‘pay’ it, it’s not a trade. 
  3. Work with Compassion: Self-compassion is not about letting people off the hook, it’s acting in the best interests of the individual or organisation.
  4. Listen to hear, not to respond: Sam always considers: ‘how do I know for certain that what I am about to ask is more valuable than what you are about to think?’
  5. Dare to Subvert: Sam’s excited by exploring permission to be brave, be creative, and wonder ‘what if…?’ 
  6. People don’t need fixing: They need time to tell their story without judgement, with whatever words are right for them, feel whatever they’ve got to feel, think whatever they need to think, and then move onward;  forward.

Make coaching a first choice, not a last resort.