My #Ownership and #Engagement #presentation at the International Values & Principles #Conference in #Manchester 2012 http://t.co/5AnePAlw6e
— Sam Grayston (@CoopSamG) May 12, 2014
Tag: customers
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A Presentation Blast from the Past
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Of, by and for…why a co-operative should be a perfectly promotable business model
The co-operative is currently going through a bit of a tough time which got me thinking back to some work I did a while ago to try to help express the uniqueness of a co-operative business model.
One of the things I explored was about businesses having to excel in one, two or three aspects…most can’t do all three, but I believe a co-operative is uniquely placed to utilise this model…
Businesses need to:
- Be of the customer: a business that shares the values of its customers
- Be by the customer: a business that is shaped and run by its customers
- Be for the customer: a business that is focused on an excellent customer experience
Sam Grayston 