The co-operative is currently going through a bit of a tough time which got me thinking back to some work I did a while ago to try to help express the uniqueness of a co-operative business model.
One of the things I explored was about businesses having to excel in one, two or three aspects…most can’t do all three, but I believe a co-operative is uniquely placed to utilise this model…
Businesses need to:
- Be of the customer: a business that shares the values of its customers
- Be by the customer: a business that is shaped and run by its customers
- Be for the customer: a business that is focused on an excellent customer experience
Sam Grayston 