Sam Grayston

Tag: audience

  • How to Rock a Pitch

    How to Rock a Pitch

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    by

    mrgrayston
    in

    I recall the first time I noticed how much people love over-acting. I’ve always loved theatre. I’ve been fortunate enough to act, direct, design, light, write and watch many theatrical performance. I remember this one time I was watching a theatre production of a Shakespeare play and one of the characters comes in to find…

  • Do you dare choose your audience?

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    by

    mrgrayston
    in ,

    I heard a very interesting point yesterday about marketing and the distribution curve thing, which got me thinking about daring to choose a target audience. The point being that in traditional terms, marketers try to target the ‘mass audience’ – i.e. that there is a large group of people who would want or need what…